Kylie’s first association with TOUS began a few days ago on October 16th in London at the world premier of her film “White Diamond”, where she brandished a TOUS signature design. A spokesperson said she traveled to TOUS headquarters in Manresa, Spain to hand select the jewelry to complement her gown.
“Kylie was a natural choice for the TOUS brand. Her strength and determination is what initially drew us to her,” says creative director Rosa Tous. “Kylie compliments our fundamental values and we are very excited to embark on this relationship and nurture its growth over the next three years.”
The partnership will extend through 2010 with Kylie Ann Minogue modeling in the brand’s print, outdoor and online advertising campaigns. The Aussie songstress, 39, will be photographed for the print and outdoor campaign next month, and the ads will be aired in June 2008.
“I was immediately attracted to TOUS,” says Kylie. “It’s a fabulous brand, rich in heritage, and I am excited to be a part of it all. The more I learn about the company and their history, the more I appreciate the TOUS brand.”
TOUS has evolved into a global jewelry and accessories brand since its beginnings as a family-owned business in the 1920s. Today, the Barcelona-based company remains a family affair, while staying true to TOUS’ heritage as chic, sophisticated design. TOUS has established itself as a top-of-the-ine name in luxury jewelry and accessories with more than 270 stores in
32 countries. For more, visit www.tous.com.